Kapadokya Turizminin SWOT Analizi ile İncelenmesi ve Bölgede Turizmi Geliştirmek İçin Öneriler

Abstract

In this study, it is aimed to make a SWOT analysis in order to reveal the current situation of the Cappadocia Region in terms of tourism, and to make suggestions to improve the tourism of the region in line with the results of the analysis. A qualitative method was followed in the research and a case study was used as a model. The study was conducted with 21 participants consisting of experts, managers and academicians who have knowledge about Cappadocia tourism. Semistructured interview technique was used to gather the data and then the collected data were evaluated by content analysis. As a result of the content analysis conducted, it has been revealed that: the strongest feature of the Cappadocia Region is the unique geomorphological formations (fairy chimneys) it contains, the weakest feature of the region is the existence of infrastructure problems in the region, the biggest opportunity factor is the presence of sufficient potential to realize alternative tourism types in the region and the biggest threat is the destruction of geomorphological structures and natural resources in the region.